Confucianism Vs Taoism Politics Philosophy Essay

Confucianism Vs Taoism Politics Philosophy Essay Government has such an important impact on societal issues and duties. The United States was constructed from a written constitution thus the formation of our federal government establishment. I look at the constitution as our means for living in a well established society. Many individuals have different beliefs in how a society should be run. Take a look at the ancient Chinese philosophies of Confucianism and Taoism. Each has a different set of standards in their philosophy of life. It is difficult to understand the ethics and politics of Confucianism and Taoism without understanding its philosophy. What if the United States were to take on one of these philosophies? I believe Confucianism would be more widely accepted in our society. We are a nation based more on the concerns dealing with rule and work which is relevant for Confucianisms essence of a structured civilization. The official doctrine in China by the second century B.C.E. was Confucianism. Confucius taught much about political inconstancy as he endured through the downfall of the Zhou dynasty. He had begun teaching at twenty-three years old and we get insightful information about some of his teachings through The Analects. Much of his writing is centered on issues the world with the focal points on family, politics, and modern humanity. Many ideals can be reach as being disciplined leading to virtuous accordance and communal efficiency. The Master said, He who learns but does not think, is lost. He who thinks but does not learn is in great danger. (1595) The first sentence is the true core of knowledge. To fully understand what you have learned, it must be applied thus you are acquiring information. One who does not think may act on impulse. Thinking before you act can lead to gratifying decisions. In a government you need a leader that can focus on a problem and figure out all possible choices that will be beneficial to the society. After the decision is made then it is necessary to take action. We need these ideals for the foundation of a good leader and the individuals as well. If someone just acts on impulse or does nothing, problems will arise either way. If you cannot be evaluating a certain thought, then nothing is gained in retrospect. Our Masters Way is simply this: Loyalty, consideration. (1596) Confucius wanted to convey moral principles to establish a structured society. You yourself desire rank and standing; then help others to get rank and standing. You want to turn your own merits to account; then help others to turn theirs to account- in fact, the ability to take ones own feelings as a guide- that is the sort of thing that lies in direction of Goodness. (1596) A strong leader should be able to take care of his people. In return the people will abide by the rules which will result in a well developed society. Never do to others what you would not like them to do to you. (1597) If we commence this morale rule than it would make sense for people to get along cohesively. No one is ever beneath you so selfishness should be nonexistent. The Master said, A country of a thousand war-chariots cannot be administered unless the ruler attends strictly to business, punctually observes his promises, is economical in expenditure, shows affection towards his subjects in general. (1600) The Master said, Govern the people by regulations, keep order among them by chastisements, and they will flee from you, and lose all self-respect. Govern them by mental force, keep order among them by ritual, and they will keep their self-respect and come to you of their own accord. (1601) A set of laws are instituted and should be followed, but the means of ethics would be followed if they saw their leader to be commendable. There would be an understanding for the governing embodiment concerning stability of virtue between individual and ruler. At the same time the ruler must be applying the example of good virtue. You will get the same respect back in return. Laozi wrote a collection of poems entitled, Dao De Jing. The ideology of Laozi was polar opposite of what we saw from Confucius. Lao Tzu illustrates the meaning of life through Dao which literally means the way. It is based on the individual to move connectively in the eternal flow of life that define the basis of Taoism. Taoism is believed that everything happens naturally in the world, thus human behavior is in correspondence of its nature. The way to improve morality is doing nothing so that nothing is forced. Additionally it is about reaching beyond the sector of the traditional society. A true follower will not be attached to the power and politics of ordinary societal standards. Give up learning and put an end to your troubles. (1607) Hence I know that value of nonaction. Teaching without words and work without doing Are understood by very few. (1609) The farther you go, the less you know. Thus the sage knows without traveling; He sees without looking; He works without doing. (1610) Laozi says that inaction is the way to live in a state of natural harmonious bliss. The Dao states that no one should be conformed to society because we are just free spirits in the universe. We are not tied down to standard living and all expectations should be thrown away. You learn from your sense of self by the force of Yin and Yang. Yin and Yang is the approach of two of something forming to coherence. It is more important To see the simplicity, To realize ones true nature, To cast off selfishness And temper desire. (1607) Laozi wants society to give up materialistic possessions. We are endlessly learning and building upon expectations. The expectations are from our society which creates distress hiding from the greater good of humanity. The American Dream is the success of power and money which many of us chase after. Americans would never be able to give up material possessions. Going with the flow isnt always the best way to lead your life. At some point there will be important decisions that will alter your journey in life. Taoism wants you to sit back and relax, but inactivity can lead to destruction. It is hard to picture a leader in society to just go with the flow in directing his country. Productivity is vital to success. If a war breaks out we need to act quickly for the sake of protecting our people and our future endeavors. Americans are too selfish for Taoism because we have the conception of want embedded in our brain. I think in the sense of traditional American values and being in line with the American Dream, Confucianism would be the more popular philosophy. Â  It stresses themes of dedication to ones duty in life, dedication to ones family, social responsibility, and almost Christian-like themes of helping others and benevolence. Many Americans can learn from the Confucianism philosophy. The ideas we are given from The Analects are structural enough for the foundation of political authority in establishing a society. On the contrary I do believe Taoism offers a counterbalance to the political ideals of Confucianism. Sometimes we get too involved with power which sometimes can lead to destruction when you are not looking out for the people. At the same time Confucianism has a means of higher authority through a set of moral principles. Furthermore our country needs a set of laws that everyone is subject to. Without order chaos will break out with pure insanity. No society will ever be perfect, but we can always be willing to improve our standards of living a better life.

Culture and Attribution Essay

Every country in the world practice their own cultural traditions and norms. Nevertheless, these various cultures are generally characterized as either individualistic or collective. Individualistic culture is defined as â€Å"a society in which the ties between individuals are loose and everyone is expected to look after himself or herself and his or her immediate family only† (â€Å"Individualism versus collectivism†, n. d. ). On the other hand, a collective society pertains to â€Å"a society in which people from birth onwards are integrated into strong cohesive ingroups, which throughout people’s lifetime continue to protect them in exchange for unquestioning loyalty† (â€Å"Individualism versus collectivism†, n. d. ). These kinds of culture would be further elaborated in the duration of this paper. A group of business people coming from two different cultures work together but unfortunately, the project they conducted fails. This failure could be attributed to the fact that they have different beliefs and priorities. As such, they would also have different reactions as to why they did not succeed in this business venture. The ones who came from the individualistic culture would blame themselves and point out that it was their weaknesses and misgivings that cause this downfall. It could also be possible that they would blame their business associates and do all the possible means to protect the assets that they have invested on this project. On the other hand, those business people coming from the collective culture would blame the whole group for their failure. Since it is a group project, their shortcomings as a whole team could be the reason why they failed. Another possible reaction could be that they would propose that they work together to address the problem and to regain what they have lost from this unsuccessful project. Another similar incident personally happen to me in one of the group projects that is required in a course that I took. The professor assigned us to make a resolution regarding the issue of plagiarism. The group have to work together and each person must contribute their ideas on how the problem of plagiarism could be address. However, we were not able to complete a sound resolution due to the lack of group cooperation. This is due to the fact that some of our members did not attend the scheduled meeting, which is why only some of us made the resolution. Our professor gave us a failing mark that resulted for most of the members to blame each other. This attribution clearly shows that most of us came from an individualistic culture because we tend to think of ourselves and our own interest without giving due consideration to the shortcomings of the whole group. In another perspective, if this incident happen from someone coming from a collective culture the failure that took place would be seen as the responsibility of all members. Those who did the resolution also have their misgivings as they fail to remind the other members of the meeting. Furthermore, the lack of cooperation and teamwork of all the members is one of the major factors as to why we get a failing mark. The aforementioned incidents prove that culture has a huge impact in an individual. The behavior as well as the decisions of a person is greatly influence by cultural factors. Reference Individualism versus collectivism. (n. d. ). Retrieved July 29, 2008, from http://www. via-web. de/284. html.

Is Achilles right when, in the Iliad XVIII and...

Is Achilles right when, in the Iliad XVIII and subsequently, he bitterly blames himself for the death of Patroklos? The main theme of the poem, which is declared at the very beginning is the ‘wrath’ of Achilles. From this we are taken on a journey of human and divine responses. This central theme empowers a magnificently ‘articulated composition out of confusion of battle’.[1] Events that take place during this journey allow Homer to display and develop, within the social framework of heroic honour, the ideas of conflict, isolation, and reconciliation. Within this essay I will try to address one such consequence, the death of Patroklos, and see who, what or why this death occurred. Several factors need to be addressed in†¦show more content†¦Whether fate is to be identified with the will of Zeus or whether the will of Zeus is simply an expression of a fate which binds gods and man alike matters little, the result inevitably will be the same, how it reaches this point and who suffers because of it aid this result. But let us not neglect the question of Thetis, with her knowledge of the future could she not have warned Achilles of his friends impending death?, the answer here would have to be not, she is bound up with the human world as the other gods are not and it would have as Taplin points out, ‘destroyed the portrayal of Achilles as human’.[2] Patroklos himself, could be suggested was responsible for his own death, he overstepped the mark in terms of Achilles’ warning, â€Å"don’t entertain any dreams of fighting on without me†(16.89). But essentially here it is not about his illusions of grandeur that are the issue, more why he had to die? This marks two thirds of the way through the poem, two thirds taken up to the anger of Achilles signifying his prolonged rage, this book denotes a change in direction and is also central to the narrative. Patroklos marks the start of the end in terms of Achilles, it could even be suggested that the symbolic wearing of Achilles’ armour is actually meant to represent Achilles himself dieing in the battle, he is never the less fighting for

Essay about Ancient Native American Traditions - 1474 Words

Ancient Native American Traditions The novel Reservation Blues does not describe or deal with real Indians. The real Native Americans were forever destroyed by the government the second that they set foot upon the makeshift reservation. That very second saw the perish of all the age-long values and traditions that, before that moment, defined, raised, and watched over every Indian boy and girl, every Indian husband and wife, and every Indian father and mother. The U.S. government easily and nonviolently accomplished what the army has been struggling to do for many years, it wiped out a whole race of people, turning them into a mindless horde that was of concern to no one. The result were people who were hardly more Indian than you†¦show more content†¦Members of the tribe were perfectly happy to finally be rid of their own kind, of the same people who they grew up with, and listened to in awe during the first few practices in the abandoned grocery store. The whole concept of unity on the Spokane reservation c an be summed up in the following quote. Now, I know some of you arent happy with how all this turned out, Big Mom said, but think of poor Joseph Polatkin. Think of how hard these kids worked. Think of your tribal responsibilities. Think of getting them off the goddamn reservation, shouted a voice in the back.(304) Native Americans always had pride. They knew about the ways of the world and about the ways of other cultures, and yet they chose to follow their own rules and customs since the very beginning no matter the interference from others, intentional or unintentional. A real Indian looked upon his tribe with admiration, having pride in belonging to it. The Spokane reservation was the complete opposite. Welcome to Wellpinit, Population: Variable.(3) People left that reservation regularly for the promise of a better life, the life of white people. They no longer were content with their Indian existence, and wanted everything the white man had. Possessions were no longer for the benefit of the tribe, but trophies of the persons prosperity. Dreams of money had taken hold of the whole tribe. The tribe had installed aShow MoreRelatedAncient Burial Grounds of Hawaii800 Words   |  4 PagesAncient Burial Grounds of Hawaii In recent years, ancient burial grounds have been frequently disturbed due to increasing surveillance by anthropologists and constructed on by state-of-the-art technology and are more critically protected than ever before. Understanding the importance of burial grounds gives an insight on the rich history of ancient Hawaii. They have influenced the burials performed, ancestors and their modern inhabitants, and how they have impacted modern Hawaii. Burial methodsRead MoreAnalysis : Bless Me, Ultima 1488 Words   |  6 Pagescivilization of the American people as well as the intellectual traditions need to be in connection. There have been a few moments in modern literature on culture and ancient Hispanic culture, that argue and show the need for general indigenous beliefs through interrelations of the sources of life itself. This paper seeks to analyze the poetic coverage of the history of early indigenous culture in Bless Me, Ultima, by showing a detailed comparison of the transit ional experiences of early native people to AntonioRead MoreFlourishing North American Cultures1455 Words   |  6 Pages2000 years before Europeans began to arrive in the New World, the last era of the pre-Columbian development began. North American cultures such as the Mississippian culture, the Hopewell Tradition, and the Hohokam culture experienced growth and environmental adaptation throughout this era. Major contributions and innovations of Native Americans have developed and been passed on through generations of ancestors. Originating in 700 A.D., the Mississippian culture expanded through the MississippiRead MoreOrson Is The Oldest Human Fossil?928 Words   |  4 PagesJust before Halloween 1938, Orson Welles the American filmmaker, who was to produce and act in the film Citizen Kane (1940), broadcast a radio version of War of the Worlds, the science fiction masterpiece written by H. G. Wells in 1898. This radio drama involved Orson Welles’s Mercury Theater players, and it purported to report an actual invasion of Martian spacecraft landing at Grovers Mills, New Jersey, a small town near Princeton. The broadcast proved to be extremely realistic, convincing andRead MoreAnalysis Of Laura Gilpin s Life1617 Words   |  7 PagesLaura Gilpin, April 22, 1891 – November 30, 1979, was an accomplished American photographer primarily known for her photographs of Native Americans and Southwestern landscapes. She began her photography at an early age, and remained active in the art scene until her death in 1979. Gilpin received her first camera at age twelve, which she used persistently for years into adulthood. The next year, in 1904, Gilpin traveled to visit a dear friend of the family, Laura Perry, a blind woman who alsoRead MoreThe Differences Between Native Americans And Europeans1323 Words   |  6 Pagesdisrupted the life of the Natives. The natives had their own culture in America with their own special beliefs. When Europeans arrived they tried to alter the way Native Americans lived their lives to resemble their way of living. The Natives did not respect this because they had previously built a lifestyle in America that they wish not to be transformed. The two cultures had different opinions about government, religion, land, and society. Due to the many differences between the Native and European peopleRead MoreCultural Syncretism1599 Words   |  7 Pagesconcept of cultural syncretism exists when two different cultures combine their ancient beliefs of the past to create new traditions and/or beliefs. There are several cultural factors that influenced both Africa and the Americas such as weaponry, technological advancements, medical and religious. China and India’s values were quite different when it came to cultural beliefs. They would isolate themselves from outside traditions, which made them more resistant to syncretism. Cultural Syncretism SyncretismRead More Understanding The House Made of Dawn by Scott Momaday Essay1255 Words   |  6 PagesUnderstanding The House Made of Dawn by Scott Momaday      Ã‚  Ã‚  In 1969, N. Scott Momaday became the first Native American to win the Pulitzer Prize in the area of Letters, Drama, and Music for best Fiction.   As Schubnell relates in N. Scott Momaday: The Cultural and Literary Background, Momaday initially could not believe that he had won a prize for a work that began as a poem (93).   Schubnell cites one juror who explains his reasoning for selecting House Made of Dawn as being the works eloquenceRead MoreNative American Religion : Medicine And Spiritual Healing1694 Words   |  7 PagesErika Lenis-Abril REL-337 5/10/2015 Native American Religion: Medicine and Spiritual Healing Native American traditional medicine and spiritual healing rituals go back for thousands of years, these traditions often focus on different variations of alternative medicine. This knowledge is passed on throughout generations, many of the tribes learn that by mixing natural plants such as herbs and roots they can make remedies with healing properties. It is believed that being healthy is when peopleRead MoreEssay on Native American Tradition and Religion1319 Words   |  6 Pageshabitats in North America, different native religions evolved to match the needs and lifestyles of the individual tribe. Religious traditions of aboriginal peoples around the world tend to be heavily influenced by their methods of acquiring food, whether by hunting wild animals or by agriculture. Native American spirituality is no exception. Traditional Lakota spirituality is a form of religious belief that each thing, plant and animal has a spirit. The Native American spirituality has an inseparable

Children And Their Effects On Children - 1406 Words

For hundreds of years, children have been placed in harsh working conditions without any say. Children are often sold and forced to work in sweat shops, out in fields, in mines, some are sold into prostitution and some are in the military. A lot of these children are forced to do these jobs because they need to help their families. Sometimes families will sell their children to do labor because they are in debt. Some might say that working as a child could be beneficial. It teaches them good work ethic and responsibility. It also teaches them how working hard and earning money is a way of living. But in reality, it robs children of their childhood and it delays their social skills and their basic learning skills as well. A child should not have to worry about working or being physically and mentally abused by their supervisors, co-workers or other people at such a young age because they shouldn’t be in a working environment like that. A lot of these children are denied health care, education, nutrition and the protection of their families. This kind of labor for children takes a toll on them and affects them later in life. Child labor has been around since the eighteen hundreds. There are roughly two hundred and eighteen million children who are in the work force today. They range from ages fives years old to seventeen years old. The first form of child labor was believed to be child slavery. As the years went by, different forms of child labor started unraveling such asShow MoreRelatedChildren And Their Effects On Children991 Words   |  4 Pagesacted like nothing but a hassle and a let down to his parents; he tries so agonizingly for their approval, yet they still do not care. Sadly, too many children go through this when they don’t need to. It’s painless to go around judging people by how they look, and when parents don’t care for their children their appearances will show it. For children, they may think it’s impossible to tell someone that their loved ones are neglecting them. Lawson didn’t live in the finest house or obtain the most impressiveRead MoreThe Effe cts Of Divorce On Children And Children1255 Words   |  6 Pages The effects of divorce on children Throughout time, people from all over the world have chosen to live together, or â€Å"get married†. Marriage is a beautiful thing, but there are some couples who are unable to maintain their relationship, because they choose divorce as a solution to cope with the problems between husband and wife. Although divorce can be solution to cope with problem between the husband and wife, it still has dangerous effects especially on their children. Children with divorced parentsRead MoreEffects Of Obesity On Children And Children1381 Words   |  6 Pagesaround. The children would regularly play all day long without being asked; however, nowadays the young children aren t playing enough themselves and the children need their peers to tell them to go play outside. The peers would need need to promote the children with resources to keep them moving. As a matter of fact, the lack of exercise is a major problem, and it is increasing each year; especially, the rate of disease that were fo und in young adults can now be found in young children because ofRead MoreThe Effects Of Maltreated Children On Children1150 Words   |  5 PagesThe Effects on Maltreated Children In the US alone nearly â€Å"3 million children experience some form of maltreatment† (Spinazzola, Hidgdon, Ford, Briggs, Liang, Layne, Pynoos, Stolbach, Kisiel, 2014 p. S19). The maltreatment of children is an issue that is happening around the world. Most people think about physical abuse being the most common form of maltreatment; however, emotional abuse accounts for â€Å"36%† ( Spinazzola et al 2014 p. S19) , and emotional neglect accounts for â€Å"52%†(Spinazzola et alRead MoreVaccinating Children And Their Effects On Children900 Words   |  4 Pages(Evidence Shows). Although some children do have allergic reaction from vaccines. Parents believe that giving too many vaccines to their children can cause problems. People actually don’t know what does vaccines are made of. â€Å"Vaccines contain live viruses, killed viruses, purified viral proteins, inactivated bacterial toxins, or bacterial polysaccharides.† (Offit). These viruses help the immune system make stronger and help fight diseases. Parents should vaccinate their children every year, which will allowRead MoreChildren Of Divorce And Its Effect On Children913 Words   |  4 PagesChildren of Divorce Children of divorce are numerous, the effects of their biological parents separation and subsequent divorce has lasting effects on their behavior, academics, and their emotions. No one seems to care about the prevalence of divorce in society today; it is no longer considered taboo. Every year more than half of all marriages between a male and female end in divorce (Weaver Schofield, 2015), and data from the 1990 census states that over one millionRead MoreThe Effects Of Divorce On Children And Children1540 Words   |  7 Pagessociety. Many factors might lead to a divorce, and they include: conflicting cultural backgrounds, age differences, child presence, and many more (Schoen, 1975 p. 548). In this research paper, I will attempt to examine the effects of divorce on children, and try to examine how children learn to cope with life after divorce. The United States increasing divorce rates can be attributed to women being more self-sufficient. Today, more women are in the workforce, and this has lead to the creation of financialRead MoreChildren s Effect On Children1183 Words   |  5 PagesWhen children are waking up in the middle of the night, it can be detrimental on parents. According to Roberts et al, in western societies, infants who cry persistently or wake at night are common concerns for parents and can lead a parent to smother, hit, or shake an infant, sometimes resulting in infant brain damage or death. Children wake up for many different reasons. For example: hunger (breast-feeding), colic, diaper change, physical illness, sleep temper tantrums or parent’s attention. â€Å"AtRead MoreEffects Of Smoking On Children And Children1645 Words   |  7 Pagesbeen affecting the lungs of many people. While most of these people can get away from it, one significant population does not always have that option. Inno cent children and infants are most affected by second hand smoke. Unfortunately, these adolescents do not know that it is causing major health effects to their underdeveloped bodies. Children and infants involuntary inhale smoke in their homes and on the streets where they live. Laws regarding smoking in restaurants, on playgrounds, and on schoolRead MoreThe Effects Of Divorce On Children And Children1548 Words   |  7 Pages The Effects of Divorce on Children Mikele J. King Medaille College Abstract The current divorce rate suggests that one out of every two marriages will end in divorce. This paper is a critical literature review that explores the hypothesis that divorce has detrimental effects on children. Six different risks have been suggested to cause the differences in an increased need for help between divorced family children and two-parent family children: parental loss, economic loss, more life

Proud Moment Free Essays

If I had to describe a proud moment of mine it would have to be about the summer that just recently passed. In the summer I work as a lifeguard, a serious job that isn’t always taken as serious as it should be, but when faced with danger most of the employees know what to do. Anyways, in the summer I worked as a lifeguard in the afternoons and evenings and in the morning, I would teach younger children how to swim. We will write a custom essay sample on Proud Moment or any similar topic only for you Order Now I was their instructor and they were my students. We had a lot of fun, and I absolutely loved teaching little kids how to do something that I love to do myself. It was hot summer day and a lot of the camp children from the local boys and girls club had just arrived. So all of the lifeguards on duty assumed their positions and conducted a swimming test for the camp kids to make sure they were capable of swimming in the deep end. Once the swim test was over we now let the public into the pool area. A good sized group arrived at the pool, the group consisted of a single lady and about 5-7 other kids. A few of the older ones in the group had been to the pool before so I knew what they were capable of doing in the water. But there was this one little girl that made her was to the deep side and I asked one of them older kids if she was able to swim in the deep end and they said yeah she was she can swim. So silly me, I believed them and continued on with my day surveying the rest of the pool. As I watched the kids climb out of the pool and go do jumps I noticed that the little girl was up next to jump. Remembering the conversation I had with the older kids, I turned to focus on something else, and the next thing I knew, the little girl was bobbing up and down, so I immediately kicked of my flip flops and jumped off of the guard chair and into the pool. I grabbed the little girl and pushed her to the wall. My adrenaline was so high, I didn’t even notice that someone had pulled her out of the water after I brought her to the side. This would have to be my proudest moment not only because I was just doing my job as a lifeguard but I had saved a little girls life. I am pretty proud of myself now even though it is 4 months later. Not much has changed but I am proud that I am enrolled in higher education trying to make something out of myself and make a good living. I am also proud that I am having fun along the way. There really aren’t any differences between these two proud moments other than one was a paying job and it was my duty to help people and now it is my personal duty to fulfill what I want out of life. How to cite Proud Moment, Essay examples

Marketing Management Digital Communication -Myassignmenthelp.Com

Question: Discuss About The Marketing Management Digital Communication? Answer: Introducation Marketing activity is used for promoting the product and spreading awareness amongst the target market with the motive of uplifting the companys presence as well as to enhance the revenues and the profitability of the company. This report will focus over the ride on suitcases introduced by the Trunki in Sydney with the motive to provide unleashed experience especially to kids. Trunki is a company that is engaged in production and distribution of bag packs, varieties of suitcases, and accessories for children etc. The company was established by Rob Law on 5th May 2006. The company has developed effective position in the in UK since 2006 through featuring on the Television series Dragon Dens. This suitcase offers them ride on the suitcases along with lifting luggage without much efforts. The name of the product is aligned with the name of the company. The primary aim of the company is to attract the children as the product is designed for them only and the design of the suitcases is hi ghly attractive in order to increase the demand of the product. Trunki offers its customers option to customise these suitcases on the basis of their choices and along with the ride on suitcases, company also offers various products across the globe in order to attract the customers. The range of companys products includes boostapak, bag packs for children, swimming bags and eat range. Apart from this, Trunki also offers travel neck pillows for children in terms to provide comfort travelling experience to them (Baker, 2014). Brief introduction of task Trunki is basically engaged in production and distribution of the product and services especially to children in order to provide comfort experience. Apart from this, company has introduced the innovative ride on suitcases especially for kids in order to provide them unleashed and comfort experience in traveling. These suitcases can also be used by kids in other platforms such as they can carry their books and other material at school along with this backpack could be used at the picnic spots by the kids, and the like. The target market for the company is the families especially with small kids and the area where population of children will be more. Parents who are focused over their childrens comfort, this product will be very beneficial for them. Price of the product is also kept affordable and on the basis of the quality served with the product. The major advantage of the Trunki is that it provides best quality products in comparison with its primary competitors such as Kiddee (Ho skisson, 2009). Research methods Under this report, perfect mixture of primary as well secondary sources of data will be utilised in order to analyse the information in relevance with the target markets choices, preferences and the demands with regards to the organizational products and services. Further, customers value and competitors value propositions will be analysed in relevance with the organizational functionalities. This will help the organization to develop and adopt advanced level of strategies in order to meet up with the challenging situations as well as to gain adequate competitive advantage (Lam Harker, 2015). Primary data collection In the primary research options, organization will use both qualitative as well as quantitative type of research methods in which numerical data and the customers reviews and feedbacks will be gathered respectively with regards to the product introduced by the company in the target market. With the help of qualitative research methods, organization will be able to gather the information in the form of numerical or in the measured form in relevance with the demand of the product through surveys and questionnaires, etc. It also provides the relevant information about its competitors products demand in the same target market and with the help of outcomes generated from research methods; organization could easily update the features of its product with the motive to attain the competitive advantage. Furthermore, organization could also use the quantitative research methods in order to gather the feedbacks and reviews regarding the products and services utilised by them. With the help of outcomes, organization could identify the gaps between the value served by the product and the expectations of the consumers with the product (Lee Carter, 2012). Secondary data collection Apart from this, organization had also utilised the easy method of gathering information regarding its target market through secondary sources of research. This resource includes the sources of journals, articles, newspapers, online websites, marketing consultancy companies, etc. These are certain useful sources through which the required information could be gathered in relevance with the target market in order to develop the strategies to attain the success and growth related objectives (Pavlou Stewart, 2015). Current value analysis Products manufactured by Trunki have a great customer satisfaction factor. All the products of the company are reliable as well as filled with appropriate quality attributes which enhances the value of the product. These attributes helps the company to increase the demand of their products and services in the target market along with matching up their expectation level of the consumers. With the help of outcomes oriented from the research conducted in above part of the report, organization has gained appropriate knowledge in relevance with the strategies adopted and implemented by its competitors in the target market. This will help the organization to gain the information with regards to the organizations value in the target market and an idea will be obtained in relevance with adaptation of the strategies with regards to the upliftment of the organizations image (Pealoza, Toulouse Visconti, 2013). The products introduced by the Trunki in Sydney are ride on suitcases along with better quality and great comfort. Apart from this, ride on suitcase is also known for its attractive designs and the option provided to the customers in relevance to modifying the designing of the suitcase. This could help the organization to develop the products on the basis of the target audiences demand and it will also help the organization to make a distinctive position in the target market. Value position framework Trunki has quite effective goodwill in the international market and with the help to this; organization could easily develop an effective position in the Sydneys market. Along with the development of effective position in Sydney, organization could also utilise its brand name for increasing the demand of its products in the market. Brand value and the brand positioning are two big terms through which organization could easily uplift the market along with the attainment of the desired goals and the objectives. But as organization is new to the Sydneys market, organization could utilise its brand name and set up an effective brand position in the market. This will help the organization to build an effective brand position in the target market along with the attainment of desired objectives. Apart from the above attributes, Trunki plays an effective role in the family through providing the qualitative products for their kids. The primary and major concern for the family members is comfo rt of their children and the quality of the products used by them. In order to attract the audience of the target market, organization has various choices such as social media promotions, advertisement on television, radio, utilisation of print medium resources of spreading awareness amongst the target audience, etc. This will help the Trunki to develop an effective position in Sydney along with the appropriate brand positioning (Bahadir, Bharadwaj Srivastava, 2015). Marketing promotional plan Marketing promotional plan will help the organization to increase the demand of their product in the target market along with the upliftment of the brand image. With the help of this plan, organization could spread awareness amongst its target audience in comparison with its competitors (Creswell Clark, 2007). Along with this, marketing and promotional plan could also be utilised in order to gain the goals and the objectives set up by the management. Following are certain attributes of a marketing and promotional plan: Target market Major target market segment for Trunki will be kids market in order to attract the children. Organization has also adopted the strategy of operating at e-commerce platforms. With the help of online shopping websites, organization would be able to enhance the demand of their products and the services (Brannen, 2017). It used to target Jurni with the intention to grab young and teenage market. Trunki has also provided the option to customise the suitcases on the basis of their choices and this will help them to attract the large part of audience as well as it will help the organization to uplift the organizational image in the target market (Bernard, 2017). Elements of Promotional mix Promotional mix element is the result oriented technique through which organization could attain its desired goals and the objectives. Following are certain effective tools included in the promotional mix technique: Advertisement With the help of advertisement technique, organization could easily communicate with its target audience along with spreading awareness amongst them regarding the products features, usefulness, etc. Advertisement could be done with the help of various options such as through television, radio, local newspaper, etc. Apart from this, organization could also utilise the internet sources along with the social media platforms. These are trending and result oriented tools through which the demand of the organizational products could easily be enhanced (Smith, 2015). Customer relationship This is another crucial aspect of increasing the demand of the products in the target market. Customer relationships could be developed with the help of after sale service as well as with providing the high quality products which could match up with the expectation level of the consumers. Providing offers such as discount, and other promotional offers could also help the organization to develop effective customer relationship (McCusker Gunaydin, 2015). Sales promotion Sales promotion is the tool through which revenues could enhanced with the help of providing unique types of offers on the products sold by the organization. But this tool will not generate effective results for Trunki as they have a good reputation in the market and providing offers for increasing the revenues may affect brand image (Bryman Bell, 2015). Direct marketing This tool includes the promotion of the products directly to the potential customers of the organization. With the help of this tool, organization will be able to spread the awareness amongst the target market through various sources such as sending direct emails, messages and the letters to the existing customers. It will build a positive image in the existing customers mind-sets towards the organization and it will result in effective customer retention policy (Kitchen Burgmann, 2015). Personal selling This is another crucial element which could be used for setting up an effective image in Sydney. This includes the promotion of the product and its crucial features through door-to-door marketing concept. Organizational marketing team will showcase the essential points of the product to the target audience and explain the effectiveness and the importance (Helm Gritsch, 2014). Budget allocation for promotional mix elements Advertisement: Twitter $3,500 YouTube $5,000 Total $8,500 Email marketing $1,200 Other online mediums $5,100 Total $14,900 Advertisement through other sources: TV channels $25,000 Board Hoardings $35,000 Total $60,000 Product positioning Product positioning is the tool through which organization could set up a distinctive image in the target with the help of effectiveness of the product (Phan Vu, 2015). This tool will also take the help of unique features of the product which will be son introduced in the target market for spreading the information in relevance with the significance of the product. Organization could use the integrated communication strategies in order to uplift the communication amongst the target audience and the organization. With the help of this strategy, organization could be able to communicate with its potential consumers in relevance with the new product launching, discount offers and regarding other information. This also helps the organization to build an effective relationship with the consumers through which the attainment of the desired goals and the objectives could easily be attained. Organization could also utilise the distribution strategy for setting up the effective position. In the distribution strategy, organization could make the availability of the newly launched ride on suitcase to almost all nearby stores to the target audience (Huang Sarigll, 2014). Brand positioning Brand positioning strategy will help the organization to develop a positive image of the organization in the target audiences mind-sets. For performing this strategy, organization needs to focus over the parents of children in order to explain them the significance of the product along with its usefulness for increasing the demand of Trunkis (Khan, 2014). Advertisement used for spreading the awareness should be based on the children-centric themes. This will help the organization to attract both parents as well as children (Ahmed Rahman, 2015). Product Life Cycle Product life cycle has four stages i.e. introduction, growth, maturity and decline. Every new product and service needs to go through with these stages in order to accomplish the desired goals and the objectives. Ride on suitcase introduced by the Trunki in Sydneys market also needs to face these stages. Introduction: When the product will be launched in the target market that will be known as the introduction stage of the product. This stage helps the organization to analyse the information about the market conditions and other relevant information in order to launch the product in an effective manner. Growth: This stage describes the huge demand of the product along with the increase in the prices of the product. In this stage, particular product stands on the peak position in the market and this stage helps the organization to gain the competitive advantage. Maturity: When sales reaches to the maximum but the growth of the product breaks down due to entry of the new competitors in the market. Decline: In this stage, sales for the particular product start declining and it is also known as the final stage of the product life cycle. Competitive analysis Companys primary competitor is Kiddee and they are operating at the international level with the same sort of products as provided by the Trunki. The major difference between the products manufactured by Trunki and the products manufactured by Kiddee is the quality. Apart from the quality feature, rise on suitcase manufactured by Trunki is especially designed for kids; hence, the comfort level is great in comparison with the other companies products. This could be the major factor through which organization could uplift the demand of its products in the target market. Ride on suitcase is sold by the Kiddee in the target market at cheaper rates in order to attract the audience in comparison with the competitors products. But still Kiddee cannot match the bar set by Trunki in the international market (Sheikh Liang, 2015). Trunki has set up an effective brand name in the international market and brand name plays crucial role in expanding the business or to gain the competitive advantage. Effective brand name has the capability to uplift the organizational performance in the market while it is also effective in order to gain the competitive advantage. Thus, organization would easily be able to set up its effective position in Sydneys market, attainment of the desired goals and the objectives as well as an effective brand image will also be developed (Ward, 2016). Conclusion From the aforesaid information, it can be concluded that marketing management and digital communication plan has the capability to uplift the organizational performance. Along with this, this plan is effective for gaining the competitive advantage in the target market with the help of spreading awareness amongst the target audience with regards to the product. Ride on suitcase is an innovative product manufactured by Trunki. It is manufactured in various designs and colours in order to attract the target audience i.e. children. Along with this, company has also offered the option to customise the suitcases as per their requirements in order to make the suitcases more attractive and unique. With the help of these innovative suitcases, organization has provided the children an option to lift their luggage easily as well as with an ease and comfort. This report includes the plan for Trunki which is engaged in production and distribution of the ride on suitcase for children. Thus, variou s marketing and promotional concepts have been covered under this report with relevance to the Trunki and its newly launched product i.e. rides on suitcase. References Ahmed, S., Rahman, M. (2015). The effects of marketing mix on consumer satisfaction: A literature review from Islamic perspective. Bahadir, S. C., Bharadwaj, S. G., Srivastava, R. K. (2015). Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics.Journal of International Business Studies,46(5), 596-619. Baker, M.J., (2014). Marketing strategy and management. Palgrave Macmillan Bernard, H. R. (2017).Research methods in anthropology: Qualitative and quantitative approaches. Rowman Littlefield. Brannen, J. (Ed.). (2017).Mixing methods: Qualitative and quantitative research. Routledge. Bryman, A., Bell, E. (2015).Business research methods. Oxford University Press, USA. Creswell, J. W., Clark, V. L. P. (2007). Designing and conducting mixed methods research. Helm, R., Gritsch, S. (2014). Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets.International Business Review,23(2), 418-428. Hoskisson, R., (2009). Business strategy: theory and cases. (6th). UK: John Murray Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Khan, M. T. (2014). The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), 95. Kitchen, P. J., Burgmann, I. (2015). Integrated marketing communication: Making it work at a strategic level.Journal of Business Strategy,36(4), 34-39. Lam, W. and Harker, M. J., (2015). Marketing and entrepreneurship: An integrated view from the entrepreneurs perspective: International Small Business Journal. 33(3). pp.321-348 Lee, K. Carter, S., (2012). Global marketing management. Oxford: Oxford University Press McCusker, K., Gunaydin, S. (2015). Research using qualitative, quantitative or mixed methods and choice based on the research.Perfusion,30(7), 537-542. Pavlou, P. A., Stewart, D. W., (2015). Interactive Advertising: A New Conceptual Framework Towards Integrating Elements of the Marketing Mix. pp. 218-222. Pealoza, L., Toulouse, N., Visconti, L. M., (2013). Marketing management: A cultural perspective. USA: Routledge. Phan, T. T. H., Vu, P. A. (2015). The impact of marketing mix elements on food buying behavior: a study of supermarket consumers in Vietnam.International Journal of Business and Management,10(10), 206. Sheikh, E., Liang, J. Y. (2015).U.S. Patent No. D738,621. Washington, DC: U.S. Patent and Trademark Office. Smith, J. A. (Ed.). (2015).Qualitative psychology: A practical guide to research methods. Sage. Ward, M. (2016). What Can the Trunki Case Teach Us About Design Protection?.Business Law Review,37(5), 197-198.